General
214 individuals where invited to participate in the survey via email. Qualtrics reported 63 responses, however only 57 completed every item on the survey (26.5%). Three of these incomplete responses where due to the individual indicating that they fell outside the parameters set for possible subjects (age or possible pregnancy). The other incomplete responses simply didn't finish the survey.
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Hiking and picnicking were the two most common outdoor activities engaged in by our
respondents, however when asked what activity they were more likely to engage in on
weekends, the overwhelming majority chose indoor activities.
Approximately half of respondents reported to engage in outdoor activities less than 12 times a year, or none at all.
Declared major wasn’t asked, however emails where sent to classmates in general education classes. This intended to capture non-RNR (Renewable Natural Resources) individuals and more accurately represent the general public. Results show that the general public isn’t regularly engaged with natural resource activities, and therefore may not accurately represent the stakeholders which government agencies are managing resources for.
Consistencies
The data did show some consistencies between individual behavior and self-described typologies.
The majority of respondents that owned pets also favored a Humanistic typology.
Respondents that favored a Weak Animal Rights typology indicated that they do not treat all animals equal. Weak Animal Rights respondents were in favor of shooting feral hogs, but would also swerve to avoid killing a raccoon in the road.
Inconsistencies
The data also showed some behavior/value inconsistencies, as well as inconsistencies in respondents’ self-categorization.
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Respondents who favored an Ecocentric typology also indicated that their involvement in promoting sustainability was based on convenience, which suggest a more Neutralistic typology.
Additionally, respondents favoring a Strong Animal Rights typology indicated that they would also be in favor of shooting feral hogs, indicating a more Ecocentric or Weak Animal Rights typology.
Respondents also indicated that they favored both Strong and Weak Animal Rights typologies, even though these two typologies are contrary to one another.
Final Observations
Our survey didn’t account for other factors that may restrict/influence behavior. Respondents that favored Ecologistic or Deep Ecology typologies didn’t express commonly associated behavior.
Respondents may claim a desire for local sustainable products, but lack the income required for such selective purchasing. This situation examples how additional factors may affect the behavior/value relationship, and responses may not accurately reflect the individual's ability to self-categorize.
Similarly, riding a bike may be a desirable behavior to reduce emissions, but may be impractical due to required travel distance or inclement weather conditions.
Overall, the mixed results failed to support our prediction that Millennial’s can accurately self-categorize in regards to natural resource values.